Unskippable Apply for the beta

Invite-only beta · iPhone · Free

We make creators unskippable.

A coach for your TikTok and Instagram. It watches your videos and reads your own numbers, then tells you in plain words where people leave, what to fix in your openings, who's watching, and what to post next.

Apply for the beta See how it works

Free during the beta. Read-only: it never posts for you.

The Unskippable home screen: a coach bubble saying what the app does, and four cards: Check a video, Your account, Better openings, Who's watching.

Demo dataReal screens from the beta build. The numbers are the app's demo creator, not a real person's.

What it does

Four things, in plain words.

The same four that sit on the app's home screen.

  1. Check a video

    Before you post: where it loses people, and three better openings.

    Pick any video, a draft or a posted one. You get a verdict, the opening graded, the second where it drags, and the one fix to make first.

    The verdict of a video check: Good food, slow start. Open on the fish hitting the oil, not tomatoes already sitting there. The opening, middle and ending each graded.

    Demo data

  2. Your account

    What's working across your videos, against your own usual.

    Connect TikTok or Instagram and every finding is a sentence compared with your own typical video, never with some average creator.

    The account card Your best video: 31 times your usual at the time, with the opening line that did it.

    Demo data

  3. Better openings

    Three real openings for any video: visual, spoken, on screen.

    Genuinely different, not a reworded first line. Each one says what to film, what to say, and why it should hold people.

    Three better openings for a cooking clip: a visual one, a spoken line to camera, and on-screen text, each with what to film.

    Demo data

  4. Who's watching

    Who your audience is, and when they are online.

    Age, where they are, and the hours they're actually scrolling, so your next post goes up when they're there.

    The Who's watching screen: audience age and country in sentences, and a grid of when they are online, with the best window outlined.

    Demo data

How it works

Three steps from video to verdict.

  1. Pick a video, or connect

    Any video from your camera roll works, posted or not. Or connect TikTok or Instagram, read-only, and start from your own numbers.

    The pick screen: Show me one video, with example clips to try.

  2. See where people leave

    Second by second: how the opening lands, where the middle drags, and whether the ending just stops.

    The middle card: a bar for every second of the clip, the best shot marked, and the stretch where it drags.

  3. Get the one fix

    Three different openings written for this video, and the one change to make before you post.

    The one fix card: cut the clip to start on the fish being set into the pan, and end on it plated.

Demo dataScreens from the app's built-in example check, not a real person's video.

For UGC creators

Your work runs on someone else's account. You still get a scoreboard.

Videos made for brands go up on the brand's page or run as ads, so you never see the numbers. Unskippable reads the video itself: the opening graded, three genuinely different hooks (the ones briefs ask for), a pre-send check, and a portfolio card to put next to each piece.

Apply as a UGC creator
The You screen for a UGC creator: a portfolio strip, a hook library, and Pitch a brand.
The pitch screen: three pieces, each with its grade and one line on why it works, on one page for a brand.

Demo data

Privacy, in plain words

Your account stays yours.

18 and over only.Read the privacy page

The beta

Apply for the beta.

It's free, on iPhone through TestFlight, and invite-only while the group is small. Tell us a little about you and we'll email you when your invite is ready.

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